We Tried Live Forever Golf's Relaxed Apparel
Prefer a relaxed look that transitions off the course? Check out Live Forever Golf
Is it just me, or is golf fashion evolving quicker than ever right now?
Golf shoes look more and more like athletic shoes. The term “four-way stretch” is almost guaranteed to be attached to today’s golf pants and shorts. Then there are golf hoodies.
It’s not that every golfer is taking a more liad-back approach to golf fashion, but golfers today have more fashion options than ever.
If a clean, soft, more casual golf style speaks to you, there’s a new apparel brand you have to check out: Live Forever Golf.
Creating Live Forever Golf
Live Forever Golf was created in 2020 by a group of golf buddies, including two-time Arnold Palmer Invitational winner Matt Every, along with Scott Riley and Scott Toole.
You might recognize Every from LFG’s logo, a silhouette of the time he chucked his 54-degree wedge into the water at the PGA Tour’s AT&T Byron Nelson.
The logo isn’t the brand’s only nod to Every. The name itself is inspired in part by his “Live Forever” tattoo.
While there’s an undeniable laid-back vibe to much of Live Forever Golf’s apparel, the brand is all business, and the polos and performance tops are suitable for any dress code.
Live Forever Golf Weekend Warrior Hoodie
A couple of hoodies from Live Forever Golf have made their way into my closet, and I’ve been all but living in them this spring. While I typically like the idea of golf hoodies and the relaxed attitude they portray, I had never found one I loved until now. They’ve always been too rigid and bulky.
This is where Live Forever Golf crushes it. The Weekend Warrior Hoodie has been my go-to for weeks now and I’m confident saying it’s the most comfortable top I own.
The ribbed texture is almost like an inverse waffle design. There is zero rigidity; it’s just soft and comfortable. I also love that there’s no pouch – an unnecessary frill for 95% of hoodie use – which means less bulk.
LFG Clubhouse Organic Hoodie Tee
I’ve been alternating the Weekend Warrior Hoodie with LFG’s Clubhouse Organic Hoodie Tee. As a hoodie-tee, this is a lightweight top. Other than a simple pocket on the chest, this is a straightforward, solid-colored top made from 100% organic cotton.
Speaking of those colors, LFG’s palette is very beachy. Perhaps that’s not surprising given the brand’s Florida roots, but colors like Sea Spray, Faded Coral, Sea Storm, and Meadowbrook add to the golf-beach-fishing feel.
That color palette, combined with LFG’s subtle yet somehow unmistakable style, has quickly given the brand a strong identity.
LFG Fit
Live Forever Golf says their apparel runs true to size, and thus far, I agree.
I’m right in between sizes choose my sizes on a brand-by-brand basis. Since LFG itself advises folks who are in between to size up, that’s exactly what I did, and the fit in both tops is true.
Live Forever Golf Pricing
Brands can target audiences with style all they want, but if the price point doesn’t align with that target audience, they’ll struggle to gain traction.
I’d label LFG’s price structure pro shop pricing. It’s not cheap, nor is it out-of-the-question expensive.
Polos hover just below the $100 mark. Most t-shirts are $38. Outerwear ranges from $65-$140, depending on the type, materials, and build. Golf pants and shorts range from $65-$110, again depending on the style.
Relaxed Feel Beyond the Course
Aside from maybe your shoes, there’s no need to change your outfit before and after your tee time anymore.
Live Forever Golf certainly isn’t the only brand to offer that luxury, but it is one of the few newer brands to create a unique and appealing identity, priced within reach for most golfers.
If you or a golfer in your life favors a laid-back style on and off the course, I recommend keeping tabs on Live Forever Golf.
