31 Golf Club Brands Worth Knowing, Including 20 DTC Brands

Here are the most popular Original Equipment Manufacturers (OEMs) that you’ll find in golf retail, and see in the bags of the top professional golfers in the world.

Callaway began in 1982 and made waves in the golf industry with its Big Bertha clubs. Callaway is one of the largest and most popular brands for golf clubs, golf balls, apparel, and more. Callaway has recently produced popular models under the Epic and Apex names, and its 2022 lineup is based around Rogue ST. Callaway has a tour staff that includes Jon Rahm, Xander Schauffele, and Yani Tseng.

Other brands that Callway owns include Odyssey, which is the No. 1 putter brand on all major tours. Callaway also acquired Toulon Design in 2016 and produced high-end putters under that brand until Sean Toulon resigned from Callaway/Odyssey in 2023 and launched Toulon Golf independently.

Titleist is synonymous with the game of golf. Its history dates back to the early 1930s and the company is known for producing clubs that cater to better players, however, Titleist has been producing clubs for all levels of players for a number of years.

As far as golf clubs go, Titleist has the most popular wedges with their Vokey Design models.

Titleist's parent company, Acushnet, also owns the Scotty Cameron putter brand, Vokey Wedges, and FootJoy. Professionals on the Titleist staff include Justin Thomas, Patrick Cantlay, and Danielle Kang.

TaylorMade was founded in 1979 and has had some of the most popular golf club models over the past 20 years. The company has also been busy with signing tour players over that time. After Nike stopped producing golf clubs, Tiger Woods famously made TaylorMade his equipment company of choice. Other staffers include Dustin Johnson, Collin Morikawa, Matthew Wolff, Rory McIlroy, and Nelly Korda.

PING has quite the storied past dating back to 1959 when it was founded by Karsten Solheim. PING created the Anser putter, which is the most popular blade style putter still to this day. The company also revolutionized the club fitting process by color-coding based on loft, lie, and length.

PING’s G430 series is its latest lineup of woods, irons, and hybrids. PING also produces Glide wedges and several putter models. PING is also one of the largest producers of golf bags. PING staffers include Tony Finau, Viktor Hovland, Louis Oosthuizen, and Bubba Watson.

Mizuno has an incredibly loyal following that dates back many years due to its irons which the company stands by saying, “Nothing feels like a Mizuno.”

Although widely known for irons, Mizuno has found success with its woods in recent years which perform to the same high standards. Mizuno doesn’t have many staff players under contract, but many professionals play Mizuno equipment by choice.

Mizuno also produces equipment for baseball, softball, running, and more.

Cleveland Golf was not named after the city, rather the company's founder, Roger Cleveland. Over the years, Cleveland's bread and butter has been wedges. In addition to elite wedges, Cleveland is known for its easy-to-hit woods and forgiving hybrids and irons. Cleveland also makes perhaps the best value putter on the market, the HB Soft line, which is available in several shapes and styles, looks excellent, and checks in under $150.

Cleveland has two sister companies, Srixon and XXIO. Srixon has a lot of success with its Q-Star and Z-Star model golf balls, and also produces ZX model woods, hybrids, and irons played by the likes of Brooks Koepka and Hideki Matsuyama.

Srixon irons have a reputation for rivaling Mizuno's elite feel and classic looks, appealing to better players.

XXIO is a premium, lightweight golf equipment brand that has a target market of seniors and ladies. Notably, Ernie Els is a XXIO staff player.

Dunlop, the parent company of Cleveland, Srixon and XXIO, re-introduced Never Compromise putters in 2024, briging back a line of putters that had been dormant for years.

Cobra Golf has seen a lot of transformation over the years. The brand was made popular by Greg Norman (who is still an ambassador) and also had a driver in Tiger Woods’ bag for his 1997 Masters victory.

Today, Cobra is at the forefront of the best golf brands because of players like Bryson DeChambeau, Rickie Fowler, and Lexi Thompson, who have all played Cobra equipment in recent years.

Cobra is owned by Puma, so there is a strong clothing side to the brand in addition to equipment.

Even though Tour Edge was founded in 1986, the company has made its largest strides in the past few years. Its Exotics line has always been heralded for producing some of the best fairway woods in the game. The C721 line is played by many professionals on the PGA Tour Champions such as Bernhard Langer, Scott McCarron, and Tom Lehman.

Tour Edge also produces its Hot Launch series which is aimed towards all amateurs. Tour Edge is also one of the largest manufacturers of complete sets for juniors, ladies, and men.

Wilson is an iconic name, not just in golf, but in all sports. For golf purposes, however, Wilson Golf was at the forefront of countless technology changes and was once played by all of the golfers in the world.

Today, Gary Woodland, Kevin Streelman, and Padraig Harrington are among the tour players who carry Wilson equipment. Wilson also offers a super game improvement line under the DynaPower label as well as equipment suited more for low handicaps with their Staff Model irons. Wilson also has a strong lineup of Infinite putters and varying levels of golf balls, as they have since 1914.

Adams Golf is another example of a brand revival. TaylorMade, Adams Golf's parent company, helped bring Adams Golf back to the scene in 2023 with a complete line of clubs geared towards newer players. Affordability, forgiveness, and style serve as pillars of the newest Adams Golf equipment. 

These companies have a direct-to-consumer model or are making waves in the industry. Whether or not you've heard of them yet is not important. These brands are all turning out great golf equipment.

You may not be as familiar with Tommy Armour, the in-house golf club brand of Dick's Sporting Goods, as some of the most popular brands, but Tommy Armour churns out some excellent clubs for recreational players, at a significant savings over the competition.

Tommy Armour makes a full lineup of clubs, from drivers and woods to hybrids, irons, wedges and putters. We've tested the whole line-up of Tommy Armour clubs, and were left quite impressed by the distance the 845 Max driver cranks out, the forgiveness of the 845 irons, and the control of the 845 wedge.

No company has disrupted the golf industry as much as PXG has. Parsons Xtreme Golf burst onto the scene in 2014 as the golf brainchild of Bob Parsons and quickly began bucking trends. The company’s jet black appearance and extreme designs were initially some of the most expensive equipment on the market, but today the company offers a more consumer-friendly price model.

PXG offers woods, hybrids, and irons to pair with all skill levels. PXG is a direct-to-consumer company but has fitting studios throughout the U.S., and unlike most direct-to-consumer brands, has a staff of professionals on the top golf tours.

Sub 70 is a direct-to-consumer manufacturer that began turning heads for their CNC milled irons, then golfers discovered Sub 70's friendly pricing.

Now, Sub 70 is known within the golf industry for proving that it's possible to buy premium golf equipment for less than the cost of a mortgage payment.

Sub 70 is based out of Sycamore, Illinois, and we visited their facility, The Seventy, to learn more about the Sub 70 brand and clubs.

Sub 70 offers iron models ranging from the game improvement category to forged irons, which are played on tour. Sub 70 also produces woods, hybrids, wedges, and putters all with the same performance and pricing standards as its irons.

MacGregor is fully back, and in our opinion, it's one of the best-executed comeback brands in golf equipment today. In the last couple of years, MacGregor has been busy releasing clean-looking irons that, for those old enough, stir up some nostalgic feels. Today's range of MacGregor irons cater to all levels of players, from the game-improvement category all the way up to forged blades.

Of all the legacy golf brands that are now operated under Golf Brands, Ben Hogan is the one most geared towards the better players. These beautiful and classic looking clubs deliver a nostalgic, elevated feel with premium performance. 

Honma was founded in Japan in 1959 and had incredible sales numbers in Asia before coming to the U.S. The company famously pulled Justin Rose away from TaylorMade and the European gamed a full bag of Honma clubs. While it was short-lived, it did open a lot of people’s eyes to the company.

Honma makes TR and T//World models that are meant for most amateur players. They also make a Beres series that has many variations, including some of the most expensive golf clubs you can find.

Fourteen Golf might not be well-known to newer players but the brand has been around since the late 1980s and even has two major championships to its equipment's credit. Fourteen also has one of the most extensive custom wedge ordering options in golf.

Edel has had some presence in retail over the years, but its products are best suited for custom fitting. The company debuted an entirely new lineup in 2021 and has expanded upon that.

Edel has four putters under the EAS model, each can be customized with different weights and alignment plates. Swing Match System wedges are available in four grinds and are weighted to fit the individual player. In addition, Edel developed the first single-length irons used by Bryson DeChambeau still carries a current model of single-length clubs.

Robin Golf was started on the idea that purchasing golf clubs was far too difficult and it was time to simplify the process. The ordering screen asks you to select right or left-handed as well as your height. That’s it. Add to cart, receive clubs in the mail.

Robin makes premium golf equipment with an approachable way to purchase it. Robin offers separate sets for men, women, and juniors, but all are jet black, even the bag is black.

When you look at More golf clubs you are looking at a truly unique brand the industry. More notes on its site that “the word milled has been exploited by golf equipment companies for so long and bastardized in so many ways that it doesn’t mean anything anymore.”

You've probably heard of Bettinardi putters, but a brand that strictly produces putters wouldn't qualify for this list. However, in 2024 Bettinardi dropped its first irons, which like its putters, are high-end in looks, quality and price.

Haywood is a start-up, direct-to-consumer golf club maker that offers a full bag of affordable equipment. The brand is known for its minimalist aesthetic and currently offers four iron models, ranging from its signature hollow-bodied game improvement irons to its forged blades, with cavity back, muscle back, and comobo sets in between.

Golf clubmaker Tom Wishon has a reputation as an industry leader in golf club research and design, and his Wishon Golf is committed to creating custom-fit clubs for each individual customer. You can't simply order an off-the-rack set of Wishon clubs. Instead, you must be fit by a Wishon clubfitter and builder. This is Wishon's process because the extra effort on the front end delivers exceptional results on the back end.

You've heard of Snake Eyes before, perhaps for its elite wedges a couple decades ago. Well, Snake Eyes, like so many other brands from the 1980s and 90s, is back. Snake Eyes has new (this decade) release of every club in the bag, including a driver, fairway wood, hybrid, three sets of irons, two wedge options, and two putters.

Caley Golf was founded in 2019 in an effort to take some of the confusion and expense out of buying new golf clubs. Caley currently offers three sets of irons, plus wedges, and a driving iron. Founder Ryan Atha tapped into his Scottish roots and experience in the golf and advertising industries to bring Caley to life.

Caley's iron offerings of a distance iron, players distance iron, and players cavity back certainly take the complication out of the club-buying process, and with iron sets starting at around $500, they fulfil the brand's promise to pass savings on to customers.

From direct-to-consumer iron sets that can be had for under $400 (Ram), to a brand that sells each iron for that amount, we introduce Miura.

Miura, the ultra-luxury club-maker actually does most of the manufacturing of its irons by hand, with Miura-san taking the reigns of the grinding line himself.